Things got wildly creative. We concocted a narrative involving macro-dosed convicts who venture into a psychedelic dream world to explore the Cave of the Tireless Stoner, and—believe it or not—introduced a toad brothel. This exhilarating adventure was brought to life with a real-world scavenger hunt that hit NYC, LA and London, AI chatbot characters, community-driven puzzles, narrative podcasts and soap operas and, of course, McBess fantastic art.