My work on Outcast began nearly two years prior to premiere. I helped Cinemax understand the digital horror landscape and develop a creative marketing platform for their new show from Robert Kirkman, creator of The Walking Dead.

Later in the process, I developed a long lead campaign strategy, and as premiere approached, I lead the Campfire team by writing and directing an interactive trailer controlled by the user’s eyes.

Take a look at the case study video and experience the evil for yourself.