Elysium Health
In 2019 and 2020, I served as VP, Brand at Elysium Health, a DTC longevity company. During my tenure, I helped conceive, develop and execute go-to-market strategies for two new products: Index, a biological age test, and Matter, a long-term brain health supplement. In addition, I led campaign creative for Black Friday/Cyber Monday and DNA DAY campaigns that set organizational revenue records.
Elysium, being a small and dynamic startup, required my role to vary significantly from week to week and even day to day. I managed messaging across the marketing funnel, contributed to the product design of Index, conducted product and pricing research, facilitated partnerships and media buys, and oversaw content creation with partner agencies (Sundae Collective) and editorial partners (Ageist, Puzzlesnacks). Additionally, I temporarily led the Growth Marketing team.
After a decade focused on top-of-funnel experience and earned media primarily in the entertainment sector, my stint at Elysium provided a profound education in modern marketing science.
After a decade focused on top-of-funnel experience and earned media primarily in the entertainment sector, my time at Elysium provided a profound education in modern marketing science.
