Logitech
As Creative Director of Brand Partnerships at The Mill, I collaborated with director Nic Yoularis to develop and pitch the Logitech brand spot, “Levels to Play,” guiding it from conception through to production.
Our primary aim was to articulate Logitech’s commitment to expansive and inclusive definitions of “gamer” and “play.” In this project, I leveraged a key strength: my ability to help production-centric teams engage and persuade marketing leads and C-suite executives. We achieved this by emphasizing our foundational strategic insights, our capability to integrate within broader campaigns, and our steadfast dedication to brand fidelity.
